---
title: Default HubSpot Blog
---

[![Perion](https://info.perion.com/hs-fs/hubfs/png_perion-stacked-black-rgb%20(1).png?width=732&height=396&name=png_perion-stacked-black-rgb%20(1).png "Perion")](http://www.perion.com)

Open main menu Close main menu

- [Contact Us](https://hivestack.com/contact-us/)

# Default HubSpot Blog

Select Category Charity

![Running up stairs](https://info.perion.com/hubfs/Running%20up%20stairs%20_training_Edit-1.png)

[Charity](https://info.perion.com/blog/tag/charity)

### [Hivestack! Let’s get moving!](https://info.perion.com/blog/hivestack-lets-get-moving)

Sep 13, 2021, 5:04:17 PM

The Stackies team invites you to join us for a week-long charitable event starting next Wednesday, September 15th and ending on Wednesday, September 22nd. Walk or run with a colleague at any time or as many times as you’d like throughout the week. We’re asking you to track your activity through a mobile running app and submit the distance you covered to our #teamchallenges Slack channel.

![Douglas MacKellar](https://info.perion.com/hs-fs/hubfs/DouglasHeadshot_White.png?width=45&name=DouglasHeadshot_White.png) 

[Douglas MacKellar](https://info.perion.com/blog/author/douglas-mackellar) 

[Read More](https://info.perion.com/blog/hivestack-lets-get-moving)

![Hong Kong DOOH inventory on Hivestacks DSP platform](https://info.perion.com/hubfs/HK-Inventory-mockup-v2.png)

### [Hivestack DSP brings massive programmatic DOOH inventory to Hong Kong](https://info.perion.com/blog/hivestack-brings-massive-programmatic-dooh-inventory-to-hong-kong)

Jun 20, 2021, 7:17:39 PM

### Leveraging data and technology, programmatic DOOH is transforming how brands connect with audiences in OOH across Hong Kong

In order to help media owners grow the programmatic DOOH ecosystem in **Hong Kong** and empower marketers to make more data-driven choices, we’ve successfully integrated new DOOH inventory from prestigious media owners, including **Asiaray** and **JCDecaux Cityscape.** 

[Hivestack](https://hivestack.com/), the global ad tech leader in programmatic digital out of home (pDOOH) advertising, has also announced a strategic partnership with [Vpon](https://www.vpon.com/en/), Asia’s leading big-data company. The partnership brings together Vpon’s vast location data with the targeting and measurement capabilities of Hivestack’s demand side platform (DSP), and will enable Hivestack’s advertising clients to deliver contextually relevant out of home messaging to different segments of consumers in Hong Kong and Taiwan.

Hivestack’s DSP creates accurate custom segments by geofencing places of interest frequented by a brand’s target audience. This data is then used to build hourly device concentration scores for each DOOH asset and activate screens where a high concentration of devices has been previously observed. Hivestack’s platform uses market-leading technology to activate the right DOOH screens at the right time, using billions of anonymous data points from mobile location ID’s. Vpon possesses extensive mobile data gleaned from 900 million unique devices across Asia that allows rich and multi-dimensional data segments. 

![Zachary Hobson](https://info.perion.com/hs-fs/hubfs/nobul_zac2.png?width=45&name=nobul_zac2.png) 

[Zachary Hobson](https://info.perion.com/blog/author/zachary-hobson) 

[Read More](https://info.perion.com/blog/hivestack-brings-massive-programmatic-dooh-inventory-to-hong-kong)